Join ACVB by becoming a Partner!
Conventions
and tourism bring new dollars to Albuquerque, but these visitors do not
come by chance. It takes the efforts of an aggressive, effective and
experienced marketing force such as the Albuquerque Convention and
Visitors Bureau. Help us promote your business and our community by
becoming a partner today!
For additional information on becoming a partner of ACVB, please contact:
505-222-4308 or 800-733-9918 ext. 3308 or e-mail:
enroll@itsatrip.org
ACVB partnership is an affordable way to reach thousands of visitors!
These are just a few of the many benefits that all ACVB partners
are entitled to. Please call the ACVB Development Division at
505-222-4308 for additional information.
ACVB Partner Benefits
Internet Listing
It
is the single most powerful marketing tool of the century. More and
more consumers are tapping into the information available on the
Internet. ACVB's website contains the most up-to-date comprehensive
information about Albuquerque for visitors, meeting planners, travel
trade and media. All of ACVB's publications are duplicated in some form
and can be found on ACVB's website.
The Internet Listing differs from the printed Visitor
Guide listing. ACVB's website features all active marketing partners.
With their membership, partners receive a 100-word listing, up to six graphics with special symbol, links to their website and e-mail
addresses with special symbols, and a map for visitors to locate their
business on ACVB's website. When partners purchase additional categories
in the printed Visitor Guide, the additional categories purchased will
be reflected on ACVB's website. But you must submit your 100-word text listing along with up to six graphics for each additional category purchased.
Interactive Official
Albuquerque
Visitors Guide:
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Official Albuquerque Visitors Guide & Vacation Planner
The ACVB produces 300,000 visitors guides annually. These
comprehensive guides are distributed via mail nationally and
internationally. They are distributed within Albuquerque from two
Information Centers: Historic Old Town, and Albuquerque International
Sunport. Appropriate partners receive a free listing in this
publication. Extended listings and additional categories are available
for a nominal fee. Additional advertising opportunities are available
within this publication through advertise@itsatrip.org. Partners,
also receive one free visitor guide per dollar of investment.
Official Albuquerque Meeting Planner Website
Targeting meeting planners nationally, the guide promotes
Albuquerque as a convention and meeting destination. It incorporates
pre- and post- convention information, hotel guestroom and meeting space
specifications, Convention Center specifics, attractions, convention
service companies and ACVB.
The Partner Plaza Website
The Partner Plaza is the exclusive
password protected “partners only” section of ACVB’s website devoted
entirely to our marketing partners. The Partner Plaza contains access to
key marketing tools that will help partner organizations effectively
participate and align with the marketing efforts of the ACVB. Partners
are able to access such tools as: The Relocation List; the Convention
Calendar and Supplements; advertising opportunities; ACVB Staff and
Board directory; and a wealth of other benefits.
www.itsatrip.org/partners/default.aspx
Business Exchange
ACVB provides this excellent networking opportunity (on the first
Wednesday of every other month with the exception of December and May) to meet
with fellow partners and exchange business leads during monthly evening
(5-7 pm) networking mixers at various partner locations (check your
E-newsletter for location and dates). Opportunities are available to
host or co-host and to have a tabletop display during the event. For
more information, contact
partner@itsatrip.org.
Brochure Distribution
Partner brochures, as specified by our Brochure Distribution
Policy, may be displayed and distributed from ACVB’s Visitor Information
Centers at Historic Old Town, the Albuquerque International Sunport and
various convention locations.
Convention Calendar
The confidential, online (Partner Plaza) annual Convention Calendar
(updated quarterly) lists future meetings, association and
non-association conventions, and some trade shows scheduled in
Albuquerque (booked by ACVB only). The Convention Calendar provides the
dates of the scheduled event, key contact information (name and address
of the organization), and the size and scope of upcoming meetings. This
calendar is an exclusive benefit offered only to partners of ACVB.
Buyer Education Tour (BET)
(previously known as Familiarization Tour-FAM)BETs provide hosting opportunities for the ACVB and our partners.
Various ACVB divisions arrange BETs to showcase Albuquerque as a
destination to qualified meeting planners, tour operators, travel
agents, and travel writers.
E-Coupons
These totally FREE online coupons are a great way to advertise with
ACVB. Attractions, activities, arts, dining/nightlife, accommodations,
transportation (non-group), and shopping discounts all drive visitor
business to your company! Convention delegates and tourists alike look
for value and discounts. Nearly 80,000 potential customers visit the
ACVB website each month. Now, they will have the opportunity to see and
print your discount coupon to bring to Albuquerque with them. It’s
simple. Offer a discount that will entice customers to visit your
business, give us one graphic (photo or logo) and we do the rest. The
only expense to you is your discount. Submit your coupon at: www.itsatrip.org/coupons
ACVB’s monthly electronic News & Views Newsletter
ACVB’s
partner newsletter, “News & Views,” provides information to
partners, local media and community leaders about industry and ACVB
activities. With a monthly distribution of 1,350, your business can gain
additional exposure by providing electronic material for the Featured Partner for $25 per issue. Partners are invited to submit information
for inclusion in the newsletter (submission does not guarantee
inclusion).
Media List
Partners interested in promoting their businesses through the media
can take advantage of the ACVB media list which is updated quarterly
and found in Partner Plaza.
Partner Photo CD
Partners may request, on loan, a 12-picture CD
of Albuquerque images. Rights Granted: Non-exclusive reproduction rights
to the photographs on ACVB Partner Photo CD. Photos are to be used
solely for purposes in promoting Albuquerque and New Mexico as a visitor
and convention destination.
Partner List and Labels
The ACVB Partner list is available in either “categorical,”
“alphabetical” or “zip code” format. Only partners may purchase
computer-generated mailing labels of the ACVB partnership for $30 a set.
To minimize spam for partners, we do not offer the Partner List
electronically.
Relocation List
A monthly list of names and addresses of people requesting
relocation information is available in mailing-label format, suitable to
be used with Avery brand labels #5160 or #5260. (1“x 2 5/8”).
Referrals
Partners are referred when visitors, travel trade,
travel writers, convention groups, and fellow partners make inquiries.
Referrals are given by ACVB's call center, two Information Centers, and
ACVB staff to promote your business.
Convention Service Referrals
Once a convention has been booked for Albuquerque by the convention
sales division, the convention planner works primarily with ACVB’s
convention sales division. Every conference, meeting, and reunion is
assigned to a convention services manager who assists the planner
before, during, and after the event. Referrals to our partners to fill
convention needs, requests for proposals (RFPs) in specific categories,
and opportunities to provide special offers to delegate are all ways
that ACVB’s convention services mangers interact with our partners. ACVB
staff is committed to impartial and balanced referrals to all our
partners based on the requests and needs of our customers.
ACVB Partner Logo and Decal
The
ACVB partner logo, camera-ready art identifying you as an ACVB partner,
is available for use on your letterhead and brochures. You also receive
an attractive decal for display identifying you as a partner of ACVB.